The Collective

I have been watching MTB movies for close to 10 years and this is my equal favourite with ‘Ride to the Hills’. For a bike fan, new movies are the next best thing to riding your bike. The energy and movement in watching riders in action blows away static magazine and catalogue shots and makes the sport into something real. Most bike movies follow the same successful formula, lots of shots of riders pulling cool moves in rad locations and on the latest and greatest toys. For a long time the way the were put together was pretty basic: shoot some video footage, whack on a rock soundtrack and edit the shit out of it to make it short, sweet and snappy. For a long time that was fine with films covering everything from XC to dirt jump and the rise of DH and then freeride. As audiences grew so did the budgets and before long bike films were being shot on 16mm film and heli shots and epic locations became the norm. Rock star deals, big promo budgets, lots of corporate sponsorship and hard rocking soundtracks were par for the course.